Yes, Mom and Dad, the phenomenon of "sexting" is taking off (no pun intended). If you don’t know what sexting is, it involves people taking nude pictures of themselves and sending them via their cell phone to others. This action has resulted in some teens being charged with violations of child pornography laws. These laws can carry some serious penalties, the most serious being registration on the Sex Offenders databases for 10 years. With this in mind, what would happen if the offending material was found on your personal computer?

So, why is this happening and what do you need to be aware of to keep you and your kids safe?

Generation Reality

So many kids in this generation have grown up in the age of reality shows, and many of them will do almost anything for attention and to try to fit in. We have had Survivor, Fear Factor, Big Brother, Jackass and other reality shows grace our screens for more than a decade; and the ability for children, tweens and teens to see these can influence the way they look at society and themselves.

This has contributed to a desensitization to privacy, intimacy and self-respect that is, in part, a symptom of the media phenomena and our culture. When you or your spouse can turn on the TV or the computer and see Jackass-type behavior everywhere you turn, it sends the idea that doing the extreme can get attention—and where there is attention, there may be acceptance and possibly love and belongingness. And when someone wants to fit in and/or stand out in the crowd, taking a dare or doing the extreme will help them achieve that end.

Sexting is a way to feel powerful and, in some ways, it can inappropriately be viewed as personal PR in a competitive market for attention and even potential fame. We seem to live in an extreme time, and what people used to feel was a "dare never to be done" is potentially becoming run-of-the-mill. Many kids have not lost their self-respect as much as they have maybe never learned how to find it. Searching for approval, acceptance, what they think is love and instant gratification is likely the goal.

The Buck Stops with You!

Many hold society’s attitudes, the media and the internet partly responsible, but as a collective, parents need to take the time to both talk to their kids and listen, and be in a place to guide and teach. It is vital to get the heartbeat of your children’s attitudes and emotions and help them understand where their power, self-respect, honor and dignity come from, which is themselves. You are the most important model of this. In some ways, is this just a variation of streaking and the "free-love" seventies? Are we all just looking outside of ourselves to find our identity, worth and value?

What can you do to decrease the chance of your child engaging in this dangerous activity?

Be proactive. Plan years ahead and keep communication open. If you encourage and foster non-judgmental, reflective communication when they are young, it will encourage it as they grow.

Teach problem-solving skills and be honest about your appraisal of your kids. Many parents live in denial of their kid’s behaviors until it is too late because they either don’t want to think they have failed as parents or don’t want to see their kids as having problems.

Talk to your kids about these types of activities and ask them their feelings about it. Ask them if they know any peers who may have been engaging in this and how they view them. If they don’t want to give names, respect that.

If your child has had a tendency to hide behaviors from you, request random searches of phone and computer data. While they may have an issue with this, if they have nothing to hide, they should understand that you are protecting them and you.

Understand that while your child me be in denial, sexting is a behavior that communicates deeper issues and a lack of confidence and self-respect. Arrogance is a protective emotion. Be careful not to shame or humiliate them. Help them to realize the dangers and deeper issues. Be willing to get help from a professional. Many times, you and your spouse are too close to your kids to help them look at these issues and resolve them.

Erik Fisher, PhD, aka Dr. E., is a licensed psychologist and author of two books whose work has been featured on CNN, NBC, CBS, FOX and CNN. Visit him at www.ErikFisher.com. "The Art of Empowered Parenting: The Manual You Wish Your Kids Came With" is his second book and promises to change the way that parents and families look at themselves and each other.